Sunday, 13 November 2011

Taste Test: Bourbon Creams

A while ago I had the chance to talk to two people who worked in the groceries sector. Through our conversations they got to know that I ran this blog and asked me certain queries about their own value line, specifically my attitude towards it, so that they could understand what their consumers want. I noted that while most people I know treated value lines as a way to reduce expenditure on frequently used essential items, I have noticed that there is another demographic distinct from this - that of university student societies and clubs.

Some memories came back of eating Sainsbury's Basics crisps and other such tidbits while attending various meetings held by the societies I participated in. A thought occurred to me if what they were doing was just a way to stretch out of extreme necessity the club's budget for as long as it can hold out, or if they were really on to something.

Where I work now, it is customary for a member of the team to bring something to snack on for our weekly team meetings. I thought that it would be the perfect opportunity for me to bring along two lines of Sainsbury's Bourbon Creams, one Basics, one own-brand, and arrange for a blind taste test. With that in mind, I got to the office early that morning, piled the biscuits into two separate plates and set them before my colleagues to sample from. Surprisingly it was difficult to tell them apart, as they tasted the same. That is, until somebody spotted a visual difference in the biscuits themselves.

The photograph you see below is a poor attempt at showing that difference. The Sainsbury's Basics Bourbon Cream on the left has less chocolate cream compared to the regular own-brand one on the right. To be honest, as noted above, none of us at the workplace could tell the difference, so considering the savings of almost 50%, if you are buying biscuits in bulk for the next gathering of any sort, do give the Bourbon Creams a try.

DescriptionPrice per UnitNo. of servingsTrade-up PremiumTrade-up Benefits
Bourbon Creams£0.45400g0.38Thicker chocolate filling.


  1. I quite like Sainsburys Basics biscuits. I regularly buy the custard creams and ginger snaps and haven't found much difference at all in taste.

  2. Hello there, and glad to hear from you! It's good to know that you have had similar observations with the other biscuit types. It would be helpful to find out where else in the Basics range Sainsbury's has done similar cost-cutting measures (ie not changing the recipe or sourcing but reducing the quantities involved), and to that end I'll try to find a few examples.

    If you would like to guest edit a post like my friend did a while ago (it doesn't have to be about biscuits!), feel free to drop me a comment and I'll get in touch.

  3. is a portal to promote trade relations between professionals and bulk wine, alcohol derivatives, and encourage business transactions between them. bulk whisky


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